E-commerce with its intense competition becomes more challenging every day. In Turkey, E-commerce user penetration is around 60% with a revenue of 6.5 million USD. Since customers’ awareness of alternatives and potential price sensitivity, buyer churn is one of the fundamantal bottlenecks for e-commerce companies. SnA helps e-commerce companies detect potential lapsed buyers, assign actions with an offer recommendation which generates up to 5ppt incremental sales.
(Resource: https://www.statista.com/outlook/243/113/ecommerce/turkey)